VASS Lawyers, law firm specialized in public procurement, announces the completion of the rebranding process that redefines its image, attitude and business vision. Its new identity is launched on its third year anniversary and aims to strengthen its position as one of the most dynamic law firms in Romania.
The identity change is motivated by the business strategy for the next two years, which involves expanding the team of lawyers, widening the client portfolio by diversifying the areas of practice and establishing new partnerships. In this respect, the new image of the firm is reflected in the visual identity, as well as in a new and modern office.
“We have built the whole image starting from a simple motto – STRAIGHT FORWARD – that expresses the open, direct and professional attitude of the VASS Lawyers team in the relation with its clients and in the approach of daily challenges. We wanted the new concept to center on people, referring either to VASS Lawyers team which has managed in less than three years to win the awards “Law Firm of the Year in Competition” and “Public Procurement Law Firm of the Year in Romania“, or to our clients and partners. I am glad that through the rebranding process we managed to reflect the dynamism of this team, to consolidate all our values and give them a friendly and modern interface“, Iulia Vass, Managing Partner, VASS Lawyers.
The new VASS Lawyers website, the most visible part of the rebranding, focuses on the distinctive feature of the law firm: the strong team of attorneys with extensive experience in legal consultancy and representation and with a deep understanding of the clients’ interests. In addition to the sections dedicated to presenting the law firm, the services offered and the major projects , the new site offers the subscribe option to news alerts on several areas of interest.
In the same note, the new graphic interface of the procurement blog published by VASS Lawyers, www.avocat-achizitii-publice.ro, allows fast identification of the desired information, easy interaction with other members of the community and professional exchange of professional points of view.
The brand strategy and the creative elements were realized together with the Rainfall agency, a company with international experience in brand support. “Our main challenge was to create a unique and distinctive visual identity in a business environment with strict rules as the legal market, thus promoting the values of a modern, strong and reliable company. Using the latest technology, we have managed to develop an easy to view, modern, accessible and efficient website“, Dalibor Vasiljevic, Managing Director, Rainfall.
About VASS Lawyers
VASS Lawyers is one of the most dynamic law firms on the Romanian legal market, offering its clients professional and competitive services in the fields of public procurement, public-private partnerships, commercial companies, employment, competition, real estate transactions, commercial contracts, immigration and litigation & arbitration. VASS Lawyers team permanently informs its clients on relevant news in Romania and assists them with specialized consultancy services, at a national and European level, through partnerships concluded with other law firms. Thus, in 2010, VASS Lawyers was chosen as the winner of the “Public Procurement Law Firm of the Year in Romania” award, by the Corporate Intl Magazine Global Award 2010, as well as by ACQ Country Awards 2010. The law firm is also recommended by the guide world’s top lawyers – Global Law Experts – for public procurement in Romania. Further details are available at www.vasslawyers.eu